WLBT is a full service television station in Jackson, Mississippi, broadcasting on local digital UHF channel 30 and on virtual channel 3 and branded as WLBT 3. Founded in 1953 as WJBT, it is owned by Raycom Media. WLBT is affiliated with NBC (National Broadcasting Company), airing NBC’s primetime shows in the evening. In the morning, the station airs NBC’s morning news and information program, with spots for local news and weather; in the afternoon, it airs NBC’s soap operas; in the early evening, it shows NBC’s national news broadcast and WLBT News. After primetime, it airs its own local newscasts, followed by NBC’s late-night programming. WLBT also airs local sports broadcasts.